mood
Makeup For Every Mood
In this project, I created product packaging to address the gap in the market for sustainable beauty products. The cosmetics line was designed with the GenZ audience in mind, as an introduction to beauty products. This project prioritizes social responsibility with 100% recyclable and biodegradable packaging made from paper tubes and printed using water-based soy ink.
Packaging
The Problem
A few years ago, extravagant packaging was a mark of prestige but now it’s recognized as wasteful. Beauty buyers are growing more conscious of the environmental impact of their purchases, yet the industry provides few options for sustainability.
The Solution
The industry needs a brand that delivers sustainability efforts in a clear, consumer-friendly way, with no green-washing involved. This project prioritizes 100% recyclable and biodegradable packaging made from paper tubes and printed using water-based soy ink.
